top news


Bridal Trends for 2019 by Westrow

Thursday, 21 February 2019 11:09

Plans for most spring 2019 weddings probably are already in their final stages, while summer brides are not quite panicking... just yet. Either way the final decision on bridal hair really can go right to the line!

Steve Rowbottom, Co-Director at Westrow, predicts his Bridal Hair Trends for 2019:


For some brides, only an up-do will do. To avoid ‘hair up’ looking dated and overly traditional – a common trap with bridal up-do’s – brides-to-be should avoid styles that look too immaculate, that involve traditional tonged curls, or that include a lot of structure. Instead encourage them to take inspiration from Gracy Accad’s Spring/Summer ’19 bridal show, where models sported chignon-inspired styles that were swept back and up, but in a way that was soft, relaxed and fuss-free, with gentle volume through the top section and fine wisps of hair pulled loose around the face. To recreate this look on your client, you want to create a deconstructed chignon that sits higher on the head than a traditional one. First, add volume and guts by prepping roots and lengths with a product, such as L’Oréal Professionnel Messy Cliché spray. Next, gently tease hair back and away from the face, retaining volume at the roots, before pulling the lengths up into a messy chignon. Use fingers to gently tease hairs out of the bun, for a modern dishevelled finish, before adding plenty of strong hold spray. Finally, use a small section of hair to cover the base of the bun, or finish the look by adding a floral headpiece – this season’s hottest bridal accessory.

PUNK BRIDE: the new boho bride

Forget bohemian bridal looks: 2019 will be the year of the punk bride. Raw, edgy and totally dishevelled, the punky bridal styles dreamt up by Naeem Khan are everything a bride typically doesn’t want from her wedding day ‘do – yet we see a hot trend emerging here. Sleek roots contrast with twists piled high on the head, for a statement look that is totally extra. This trend won’t be for everyone, but is perfect for brides who want to shun tradition with a high-impact style that really stands out. 

TILL PLAITS DO US PART:  the new bridal braid

Braids have become a fashionable go-to style for brides in recent years – their ability to look romantic, without appearing whimsical, makes them a real holy grail in terms of bridal hairstyles. Many bridal designers chose braids for their Spring/Summer ’19 showcase – Cymbeline and Suzanne Neville, to name just two – but it was Berta’s models that really nailed a fresh and exciting take on bridal braids. Backstage, models were given dramatic plaited partings – centre-partings bordered by twin scalp braids – that fed into fierce-looking ponytails. It was a style that looked edgy, modern and unique, and an interesting move away from traditional bridal styles, making it ideal for brides who like to play around with style boundaries. This trend would be perfect for modern beach nuptials, and with the hair swept away from the face, would really suit destination weddings where heat and humidity threaten sleeker styles. 

TURN UP THE VOLUME:  the new ‘half-up’

‘Half-up’ styles are increasingly popular with brides, and with good reason: far from being the non-committal option between hair down and hair up, these uber-flattering styles boast all the sex appeal that comes with wearing long hair down and loose over the shoulders, together with the ease of wear of an up-do, so it’s hardly surprising it’s become such a go-to look for brides-to-be. This season, the half-up ‘do has had a makeover, thanks to Adam Zohar’s bridal show. The result? The volumised top section has been shunned in favour of just pulling back the face-framing layers of hair, and pinning in place at the back of the head. What this style loses in volume, it gains back ten-fold in style kudos. We predict this look will be a huge hit with 2019’s most fashionable brides.  




  • Deconstructed Chignon (Hair by Westrow)

  • Deconstructed Chignon (Hair by Westrow)

  • Punk Bride (Hair by Westrow)

  • Till Plaits Do Us Part (Hair by Westrow)

  • Till Plaits Do Us Part (Hair by Westrow)

  • Turn Up The Volume (Hair by Westrow)


Related items

  • Bold 21 February 2019

    Audacious, fearless and daring ... Explosive ideas emerge from a mix of contradictions. Shapes, textures, colours and materials generate the extraordinary, but always in harmonious colour.

  • Hair & Beauty Charity Launches its Relief Fund 21 February 2019

    The official industry charity - Hair & Beauty Charity, has launched a Relief Fund to raise much needed funds during the Coronavirus crisis. With thousands of hair, beauty and barber salons now closed and industry professionals unable to work, there has been a tremendous increase of requests for help from the industry charity during this time.

  • Factory 21 February 2019

    A return to the ‘joie de vivre’ of the nineties with this Fabien Provost collection for Fabio Salsa. His ‘Factory’ collection brings together bold and vibrant looks with rock and punk influences.

  • 'TO DO' LIST (number 2): Ten Concrete Strategies for Your Salon Re-Opening 21 February 2019

    How to optimise the time you have now, in preparation for the big day.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK