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Latest Style Trends for AW19 by Westrow

Wednesday, 18 September 2019 14:35

Steve Rowbottom, Director at Westrow, reveals his standout style trends of Autumn/Winter 2019.


The new season’s take on curls is to wear them framing your face – or Kiss Curls to give them their official title. Seen at plenty of Fashion Week Autumn/Winter ’19 shows – Burberry and Preen to name just two – and a look that Kim Kardashian’s been rocking for a while, the new and revised kiss curls come in different, very modern, finishes. For the raw and imperfect kiss curls created at Preen, use the Hot Tools Professional Curl Bar to create non-uniform curls on your client, through the front section of the hair only, before raking your fingers through for a perfectly imperfect finish, as we’ve did for our Westrow Adorn collection. Finish by giving the curls an undetectable texture using a little dry shampoo. Alternatively try the slightly bolder Burberry-esque wet-look curls – a more traditional take on the look – using a gel to set the curls in place on the face. It’s a simple but very effective way to pull any style into the new season.


We first spotted the wet-look trend at Dries Van Noten before witnessing wet-look Thirties’ curls at Fendi, glassy centre-partings at Richard Quinn and slicked-down designs at Burberry, making it clear that one particular styling product has made a comeback from the ‘80s for 2019.  Hair gel – synonymous with brittle styles, rigid hold and a high-shine finish – hasn’t been a fashionable product for women for at least a couple of decades, resigned instead to a reputation as strictly a man’s go-to styling solution, and of course to the beauty cupboard of ballerinas. Now however it’s undeniably the hair product of the coming season. While formulas have improved in recent years and gel is no longer inevitably the sticky, wet-looking substance it once was, using hair gel in the way it was first intended – to create a look that is lacquered, high-gloss and intense – is actually what defines this trend. In fact, at JW Anderson’s show, the inspo backstage was Lego figurines, with their superficially perfect waves and plastic shine. If you fancy trying out this hot new styling trend, but the Lego look isn’t quite the style you’re going for, I suggest using a little gel to create subtle wet-look roots, just as we did for this collection we worked on in collaboration with Hot Tools Professional. You’ll nail two of this season’s trends – gel and wet-look – in one go. Water you waiting for!


Braids were all over the AW19 Fashion Week catwalks, in a variety of guises, showing off the inherent versatility of the style that returns season after season. The braid scene at Milan Fashion Week had contrasting elements—Prada’s plaits had Wednesday Addams vibes, while Max Mara reinvented the classic French plait. Across the pond, braids were worn ultra-long at Tory Burch, while over in Paris plaits were equestrian in style at Hermès and tucked into collars at Thom Browne. The one thing these new season braids all have in common? They’re slicked-down, fierce and fuss-free braids with attitude – not a romantic halo braid or tumbling loose plait in sight.


This season was all about the accessories, where every show from Chanel to Balmain showcased hair accoutrements to take the AW19 hair season to another level. At Chanel, hair was adorned with feathers and clips aplenty; at Balmain, metal chain headbands paired with the studded jackets in the collection for a fresh take on biker chic; while at Stella Jean pretty pearl studded headbands made a simple yet chic style statement. 


In stark contrast to the intricate fringe art that was trending last season, expect Autumn/Winter ’19 to beckon in plenty of casual fringe vibes too, with wispy, windswept fringes set to be a mega-trend of the season. Flyaways were spotted at Versace, Valentino, Mary Katrantzou and Toga, while baby hairs and fluffy bangs were also seen at Givenchy, Valentino and Lanvin – quite an impressive roster of shows. At Alexa Chung’s show flyaways and intentional frizz were created backstage using balloons. Wispy bangs suit a number of hair types, from straight to curly, and are ideal for finer locks as they add shape through the front, however, if your client’s hair is super thick and prone to frizz, steer them to an alternative style. Wispy and loose face-framing waves, like the ones we created as part of Westrow’s collaboration with Hot Tools Professional – is the perfect nod to this trend, and will take your clients into the new season in style.

  • Kiss Me Quick

  • Well Gel

  • Braidy Bunch

  • Clip Art

  • Clip Art

  • Whispering Angel


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