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Reward Your Colour With Joico

Tuesday, 09 February 2016 13:34

Color Infusing Shampoos & Conditioners that instantly refresh & enhance color to fight the fade & Color Balancing Shampoo & Conditioner that neutralize unwanted brass tones in dark hair to boot the brass JOICO, the leading hair care company focused on innovation and healthy hair is launching new additions to its Color Care Portfolio.

JOICO Color Infuse Shampoos and Conditioners

Recharge your red

Revive red’s fiery vibrancy between color services with new Color Infuse Red Shampoo and Conditioner. This shampoo and conditioner instantly refresh red tones and enhance red highlights at the same time. The tone-enhancing pigments last through multiple shampoos, while boosting color vibrancy and shine.


Celebrate cured copper

Spice up ginger to deep auburn hues with new Color Infuse Copper Shampoo and Conditioner. Coppers, especially light-colored coppers or copper blondes, fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Color Infuse Copper Shampoo and Conditioner actually infuse hair strands with the perfect amount of copper dyes to enhance lighter copper shades or add a little copper tone in the case of blonde hair, and seal in the color. Gently cleansing and conditioning, hair will have brighter, more vibrant color, for keeping an even, rich and shiny ginger color.


Beautiful boosted brown

Revive brunette hair and give it a gorgeous golden-brown glow with new Color Infuse Brown Shampoo and Conditioner. Color Infuse Brown is formulated specifically to make sure brunettes stay rich. This won’t cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brunettes – think Jessica Alba, Selena Gomez, Kerry Washington or Halle Berry. Perfect for refreshing color, it’s great on natural, even virgin hair (as ends tend get lighter) providing a natural infusion of color so tones stay even.  


Beautiful balanced brown

Neutralize brassy & orange tones in lightened & highlighted brunette hair with new Color Balance Blue Shampoo and Conditioner. Dark-haired beauties don’t have to fear lightening no more with JOICO’s true-blue brass-banishers, specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange”. Thanks to a perfect dose of tone-correcting blue pigments and JOICO’s color-protecting Multi-Spectrum Defense ComplexTM, Color Balance Blue instantly neutralizes those unsightly brassy/orange tones, while preserving 89% of hair color for up to 18 washes (or 6 to 8 weeks) when using Color Balance Blue Shampoo and Conditioner together as directed.

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