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Bright Colors That Rock

Thursday, 17 March 2016 17:54

Introducing the latest addition to the JOICO Color Intensity line: the Rock Candy Collection. JOICO Color Intensity - the bestselling expressive and bold color line - is for fashion forward colorists who are not afraid of thinking outside of the box.

With the introduction of the Rock Candy Collection come five brand new bold shades that enable colorists to rock the color world and create of the charts fashionable looks. The collection takes bold shades from the stage to the salon without missing a beat!

The Rock Candy Collection shades:
• Color Intensity Orchid
• Color Intensity Magenta
• Color Intensity Black Pearl
• Color Intensity Light Pearl
• Color Intensity Titanium

The intensely concentrated pigments of the Color Intensity shades are designed to help hairdressers create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. Extremely concentrated pigments allow for exceptionally vibrant hair color results. Ideally applied to pre-lightened hair, results from these highly-pigmented semi-permanents will last anywhere from three weeks to three months, depending on hair’s condition and porosity.

The Color Intensity range from JOICO now has 15 intermixable semi-permanent shades: new Orchid, new Magenta, new Black Pearl, new Light Pearl, new Titanium, Sapphire Blue, Amesthyst Purple, Ruby Red, Yellow, Organe, Indigo and Pink, Cobalt Blue, Peacock Green and Red. The range also incorporates a Clear Mixer, which allows colorists complete color control, enabling them to create any desired shade, for the ultimate in artistic freedom.

Like all JOICO products, this intense color collection reconstructs as it colors, thanks to the exclusive Quadramine Complex ™ from JOICO to reveal shiny, healthy hair.

For information on JOICO, visit

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