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JOICO Instatint Launches in the UK

Wednesday, 23 March 2016 11:45

For hairdressers and consumers alike who love bold, bright hair colours but are too shade-shy to commit, JOICO launches new InstaTint ™ - temporary colour shimmer sprays, with no strings or damage attached.


This new family of temporary color shimmer sprays come on strong, delivering shimmering, shiny, amazingly dazzling colour, before washing out (up to three days later!) with a single shampoo. Spray these pigment-packed beauties directly onto finished do’s for an iridescent, instafabulous pop of colour here and there, or mix and mingle all five shades to create a custom tint.


Instatint’s commitment-free colour technology allows hairdressers and consumers alike to try out all the haute hue trends of the moment - ombre, sombre, baby lights (with a vivid spin) - without ever getting too attached.


Product details:
• Up to 3 days of bright, bold colour - washes out in 1 shampoo
• 5 high-impact hues to love and layer (Fiery Coral, Sapphire Blue, Orchid, Pink and Mermaid Blue)
• Brilliantly touchable and brushable
• Instantly refreshes the vibrancy of Color Intensity shades
• Temporary pigments, so no commitment or damage of traditional hair color
• Light-from-within mica formula shimmers in the sunlight, gleams under moonlight


For information on JOICO, visit www.joicoeurope.com

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