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Kérastase Unveils New Visual Campaign

Wednesday, 21 September 2016 15:53

Kérastase, a worldwide leader in professional luxury haircare, unveils its new institutional campaign and brand promise "Very Personal Care for Exceptional Hair", marking the relaunch of the iconic brand and reaffirming its commitment to meeting women's diverse hair and scalp needs by providing them with ultra-personalised solutions.


Because women today see their hair as an intimate expression of their identity, Kérastase worked hand-in-hand with legendary portrait photographer Peter Lindbergh to capture this new focus of personalisation. Through his lens, new brand heroines are revealed, each of them caught in a personal, stolen moment of determination, joy or satisfaction. Three, strong, engaged women: activists and supermodels Toni Garrn and Cameron Russell, and photographer, writer, and stylist Margaret Zhang, illustrate how hair is an intimate expression of one's identity, revealing moods and emotions.

"I think that hair is an extension of your personality", says Margaret Zhang. "Your hair says even more about your personality and your character than your clothes do."  Toni Garrn continues: "Hair needs to be taken care of in the most special and healthy way. That is what 'very personal care' means to me. I truly believe that Kérastase gives women beautiful, healthy hair, which is why I'm genuinely excited to be working with them."

This new visual campaign is the starting point of the brand's reinvention to support the new "very personal care" mission.  

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