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eclipse - ghd New Styler Launch

Wednesday, 27 February 2013 14:04

This month we were invited to experience the culmination of ghd’s latest research and technology - eclipse, an extraordinary styler that has wowed the lucky few who have experienced it so far!

Hosted at the renowed Saatchi Gallery in Chelsea, the event was attended by star-studded group of industry VIP’s, session stylists, salon owners and press. Guests mingled around the gallery space adorned with exquisite modern art, where they sipped champagne before being welcomed into a mysterious and dark ‘reveal’ room where they viewed a ghd eclipse film on a huge video wall before a silk drape was removed to expose a 12 foot model of the styler.

ghd CEO - Paul Stoneham set the scene explaining the background to ghd eclipse - 4 years in development at the brand’s own technical facility in Cambridge before introducing Nadine Baggot (Hello Beauty Editor) who gave her own personal endorsement of the styler. Final guest on stage was ghd’s chief technology officer - Dr. Tim Moore, who wowed the audience with the science behind the performance of this revolutionary new product, its patented tri-zone technology and the truth about optimum styling temperature.

Tri-zone technology is six quick thinking sensors and super-thin plates mean perfect heat control for maximum impact and styling power. It is specifically designed to bring order to the chaos of hard to tame hair, from the rebellious and unruly to full-on headstrong afro hair.

Guests then moved to another gallery space reminiscent of a backstage prep area to experience the magic themselves. ghd ambassadors - Zoe Irwin and Kenna, and the ghd art & education teams demonstrated the transformational effects of ghd eclipse on challenging and Afro-Caribbean hair, and received a great reaction from the assembled crowd.

It was an exciting and enjoyable event with champagne flowed, delicious canapes were in an abundance and the party rocked to the tunes of DJ Bip Ling. At the end of the event, guests left with a fabulous goodie-bag which included a ghd eclipse styler and a mini video camera for stylists to record and upload their styling experiences!

To take a closer look of this latest technology - eclipse, please visit:
http://www.ghdhair.com/articles/gamechanger



 

ghd
http://www.ghdhair.com

  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



  • eclipse - ghd New Styler Launch



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