top news

Products

TIGI's Bed Head Wax Stick Celebrates 20 Years of Changing the Face of Hair!

Thursday, 13 October 2016 10:48

Developed in 1996 during the height of the cultural phenomenon of Brit Pop, the Bed Head Stick was the go-to product for achieving the purposefully messy and carefree look that was made popular by indie rock bands like Oasis, Blur and The Verve.  

 

The product soon became known simply as ‘The Stick’ and, like all true cult classics, it found its place inside hairdresser kitbags and bathrooms all over the globe.  Soft and pliable with a semi-matte finish and the ability to instantly create texture and hold, the Bed Head Wax Stick revolutionised hair styling with its cheeky tone and its links to youth-culture.  It led to the growth of a brand renowned for its ‘in your face’ packaging, strong fragrances and fantastic performance.

The product was created by TIGI Founder and International Artistic Director, Anthony Mascolo, because he wanted a quick and easy way to get wax into hair without leaving residue on the hands, particularly when styling the hair of many models in busy environments, such as backstage at shows. He explains how it catapulted TIGI from a niche brand to a world leader: “When we came out with The Stick it revolutionised the whole ethos of what we were doing with products.  Starting from the Bed Head Stick and developing it into the Bed Head brand, we transformed the whole hair styling concept and created the idea of mixing and matching products. We played with the product to get the effects and styles we wanted. We used a lot of different types of wax and a lot of products designed for Afro Caribbean hair that gave a different effect to the hair. At the time, the most used products were mousses to build volume so we really changed people’s perceptions.”

 http://salonfinder.tigihaircare.com 

Related items

  • Mallen Madness 13 October 2016

    Tony Haresign’s latest collection is built around the ‘Mallen Streak’ – a streak of white hair that occurs naturally. This very distinct hair feature is found on countless film noir characters and anti-heroes and is used in this collection to punctuate well-tailored 1920’s dystopian gangster influenced looks. 

  • Sylvie! 13 October 2016

    A collection of timeless hair looks inspired by the French singer Sylvie Vertan: “A elegant woman makes you forget the clothes she wears in favour of her look and her personality," comments the hairstylist Christophe-Nicolas Biot.

  • Tic-Tac 13 October 2016

    A collection evoking the famous and exquisite Italian ice cream with its pastel tones, flavours and smells... making a fresh and fun proposal. The majestic Italy with its culture and monuments leaves great memoirs and we can taste its ice creams of mint, chocolate, strawberry or violets.

  • Rachel and Abbie Are On Their Marks! 13 October 2016

    Two of the girls from Q Hair and Beauty are ready for the off as they gear up for the Brighton Run2Music half marathon on Saturday, May 11: they're hoping to raise as much money as possible for charities close to their heart.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK