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Launching January 2017: New Highlighting Toners by label.m

Tuesday, 20 December 2016 10:57

As Official Haircare Product at London Fashion Week, label.m is excited to present a hair industry first with the launch of its Highlighting Toner - four unique sprays directly inspired by the trend for make-up strobing.


label.m Highlight Toners deliver the most exciting way to be experimentally creative with non-committal colour, by extending the approach of the lake-up contouring application to hair. They highlight, shape, add depth, or completely transform with a full-on new shade, for one-day only! 

Designed to leave the hair touchable with soft movement - think precious metals - in a way which allows you to literally build up the level of intensity as desired, but which is totally lightweight for the ultimate in radiating colour. "label.m Highlighting Toner is really exciting for us to launch," explains Sacha Mascolo-Tarbuck, Global Creative Director for label.m. "It's a contemporary way to be part of the on-going trend for hi-shine metallics which, before now, hadn't been seen in a temporary colour spray delivering this level of finish. These four beautiful tones work to contour and highlight as a new generation of "ready-to-wear" hair." 

Available in Blonde, Brunette, Red and Blue, label.m Highlighting Toners will be available at all specially appointed label.m Concept salons, as well as through TONI&GUY and essensuals salons globally. 

  • New Highlighting Toners by label.m

  • New Highlighting Toners by label.m

  • New Highlighting Toners by label.m


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