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Ultra Contouring and Color Blast by Wella Professionals

Thursday, 25 May 2017 09:27

How do we take the trends from the runway and translate them into a palette of colour to inspire a digital generation of consumers? Wella Professionals’ Ultra Contouring and Color Blast show the way.

The tide is turning. Much as hair professionals and their clients still love to browse through beautiful look books and fashion magazines, their first port of call is, inevitably, their smartphone. Social media platforms such as Instagram provide a huge source of instantly available, constantly updated looks and styles for them to ponder over. Furthermore, since the truly discerning consumer is becoming more and more savvy about what’s hot and what’s not - particularly in relation to colour - scrolling through endless hair images in search of a shade that’s right for them just doesn’t cut it anymore; they want structure to their search and the reassurance that what they’re looking at is really on-trend. Wella Professionals has linked up its major colour trend technique of Contouring - or using hair colour to bring out the client’s unique character - and Color Blast - a real-time monitor on what’s trending on runways and red carpets to keep their colour palettes on spot.

COLOR BLAST SS17

The accessibility and speed that trends are conveyed to the consumer through social media platforms has given them a real hunger for what’s breaking through on the global fashion runways. So for the first time this season, Wella Professionals’ Fashion Week conversation extended beyond its sponsored runway shows in a digital celebration of catwalk colour. Wella Professionals collaborated with Carlin Creative Trend Bureau and analysed every single catwalk show, every day of Fashion Week, to identify the most important colours coming from each city and craft the palette of the 12 fashion shades that define the SS17 season: “Colour is a way to express feelings, moods and attitudes, and it was thrilling to combine our colour sensibility and expertise with Wella Professionals,” explains Carlin Creative. “For SS17 we saw that, more than ever, designers want to go further in their creativity, and colour is a part of that. In all four cities, the Fashion Weeks were like a big party where colour was everywhere, and people were less afraid to play with it.”

That inspiration colour palette was shared on social media through Color Blast, Wella Professionals' colour broadcast in real time, direct from the international catwalks of New York, London, Milan and Paris. Wella Professionals’ Global Creative Artists and colour experts are in situ to pick the season’s key colours and convey them directly to the consumer in an instant. With so many salon clients totally fashion-focused, Wella Professionals’ expertise and passion for trend-led colour and innovation enables Color Blast to create a real-time digital showcase of the key shades of the season, and how to translate catwalk color into looks that are relevant for women in the street. By using the hashtag #wellacolorblast the new season’s key colours from every show, in every fashion city are shared; meanwhile Wella colour experts are able to recommend the Wella formulas and techniques to suit the new season collections.  

THE HEART OF COLOUR 

Since early 2017, Wella Professionals’ Hair Colour Contouring has really got the the hair industry talking about face shape and how the versatility of colour and placement can really exemplify and enhance the features. The secret to success when it comes to Hair Colour Contouring is to take into account every detail: from the tonal values of the hair, eyes and skin, through to bone structure, life stage and - of course - the cut, style and texture of the hair itself, now brought together into one beautiful collection. 

THE COUTURE COLOUR COLLECTION 

The six beautiful images in the The Couture Colour Collection inspired by Contouring, really bring to life how applying the principals of colour choice in choosing the most expressive shades and colour placement can combine with a professional cut to create an optical illusion of perfection, whatever the client’s preferred look. Wella Professionals talks us through the looks:

ULTRA DEPTH: "In our ultra depth look, we create a cool dissonance of Youth and a daring shaggy style. A freehand cut with very long and textured layers combined with a see-through soft fringe just touching the eyebrows contouring the face to bring her enticing “premium innocence” alive. A cool panel of petrol colours over a slimming volcanic black are placed throughout the top of her head to create the illusion of soft movement and structure."

ULTRA SLEEK: "It’s contouring-luxe in long, straight hair. working on a full head pre-lightened base, featuring darker beige panels placed in creative patterns focusing on the hat line area of the head. this will enhance the sleek movement, narrowing down the shape throughout the midlength, giving the length diversity, and enhancing the filtered layers of the cut. Straight styling will add to the premium quality of the overall look." 

ULTRA GRUNGE: "In this ultra grunge look, eastern- european cool is brought out with an intentionally imperfect look. the undercut in a deep pewter colour creates the optical effect of depth and narrows down the lower part of the head, while adding texture and dimension to the cut. The contrasting platinum colour from the mid-lengths to the tips puts emphasis on the choppy, disconnected top of the cut and brings out the dimension of raw yet malleable styling."

ULTRA EDGE: "In our ultra edge look, afro goes trend statement. the colour placement of the satin corn colour on a very dark peat base creates the optical illusion of a deep side parting, no matter how the unruly brushed texture of our Afro-American model is styled. The tapered hair cut throughout the sides and the nape area gives the entire look a graphic feel, which contrasts with the set-free texture of the top and supports elongating the face to an oval shape in correlation with the colour placement." 

ULTRA BOWL: "In this sassy ultra bowl, the delicate, see-through skin of our scandinavian beauty is paired with a golden bob of pure sunshine. a dark shadowed line contours the very modernised rounded shape of the pageboy bob. Beyond bringing out her pale blue eyes and narrowing her intriguing oval face shape, we put focus on the disconnected, rounded fringe vs. the square edge of a below-chin- length cut, creating the optical illusion of a pushed-out shape to express her Scandi-power." 

ULTRA CRUSH: "In the ultra crush look, we show a new trend of red. The darkest red forms a circular halo following the hairline, illuminating our model’s pale skin tone. Strategic patterns of lighter sienna-red hues create a circular, reflective shine line where the head bevels. This corresponds beautifully with the elongated shape of the cut, softens her square facial features, creates an optical oval, and intensifies the shaggy texture and the compressed curls of the style." 

(clockwise from top left): Ultra Depth, Ultra Bowl, Ultra Grunge, Ultra Sleek, Ultra Edge and Ultra Crush 

 

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