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New Fusion by Wella Professionals

Tuesday, 04 July 2017 15:10

Introducing New FUSION by Wella Professionals: the instant and long- lasting deep hair repair treatment for optimum strength, protection and performance. 

Gone are the days of “special occasion” hair. Nowadays it's all about full-on 24/7 “Insta” ready locks – inspired by the catwalks and looking knock-out at a moment's notice. The pressure is piled on even more thanks to the SS17 catwalks, which give us a stark reminder that the on-going trend is for vibrant and healthy hair on a level that we've probably never experienced until now. The downside is that overworking hair and constantly demanding more from it can leave it coarse, porous, dull and lack-lustre. Whatever its style, length or texture, everybody's hair wears and moves best when it is in optimum health, flowing and draping on shoulders just like a beautifully-cut garment. Enter new FUSION by Wella Professionals, the first targeted intensive repair system for supreme hair care featuring a unique, Silksteel FUSION Program inspired by nature’s strongest fibre – spider silk – and formulated to capture hair’s most luxurious potential. For up to 95% more resilience against breakage*, designed to repair and protect the hair against breakage and damages. 

*vs. non conditioning shampoo 

SALON FRESH HAIR  IN-BETWEEN SALON VISITS 

Beautifully fragranced with top notes of floriental wood punctuated by the warm, woody and nutty base notes of Cedarwood and Sandalwood, FUSION evokes the elegance of a full-on luxurious pampering experience as well as being a perfect performance hair repair treatment. It provides instant and long lasting results, while allowing salon clients to recapture optimum hair strength, protection and performance. New from Wella Professionals, FUSION not only offers deep hair repair in-salon, but also features an accompanying at-home regimen to extend the pleasure of salon-fresh, beautifully conditioned hair in-between salon appointments. “We are really excited about the launch of Wella Professionals’ first intense care repair line,” explains Kerstin Meyer-Lipp, Innovations Manager Wella Care & Styling. “New FUSION is our first ever care range that offers one single very powerful solution to address highly damaged and over-processed hair needs by refilling hair and recovering the hair and to restore shine and smoothness. Hair damage is an old fashioned concept thanks to FUSION’s new technology. With FUSION treatments, women can wear all the SS17 hair looks they want, as often as they want, without compromising on hair quality.” FUSION’s unique care and protect properties fully combat the exertion and stress that clients invariably inflict upon their hair, especially as they experiment, play and reinvent their style. FUSION also counteracts the effects of heat, harsh chemicals and the daily environmental challenges that everyone's hair faces in the modern world. 

NEW FUSION INTENSE REPAIR IN-SALON SERVICE 

To complement the FUSION collection of Intense Repair Shampoo, Intense Repair Conditioner and Intense Repair Mask, an intensive 20-minute in-salon repair treatment has also been developed. New FUSION Intense Repair Service with Amino Refiller is a three- step service focusing on preparing, recovering and finally sealing the hair. Highly effective on both wet and dry hair it penetrates down to the cortex, refilling the hair with amino acids. 

The New FUSION by Wella Professionals Range: 

1. FUSION Intense Repair Shampoo: 

A delicate shampoo that helps to repair damaged hair, leaving it clean and cared for. With EDDS, micronised lipids and amino acids. Apply to wet hair and rinse thoroughly. 

2. FUSION Intense Repair Conditioner: 

Instantly helps to protect against breakage due to combing and mechanical damage. Detangles hair leaving it smooth. Contains amino acids. Apply to damp hair. Leave on for 30 seconds and rinse. 

 3. FUSION Intense Repair Mask: 

Luxurious creamy mask that helps to repair and protect against breakage. With intense conditioning ingredients and amino acids. Apply to damp hair and leave on for 5 minutes before rinsing thoroughly. 

4. FUSION Amino Refiller (salon specific services):

Penetrates down to the cortex, refilling the hair with amino acids. Apply on shampooed damp hair, concentrating on the damaged parts (lengths and ends). Comb through and apply heat to intensify for long-lasting result. 

For more information on the new FUSION range visit www.wella.com 

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