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New Xpander Foam by Fudge Professional

Thursday, 10 August 2017 09:26

Introducing a high-achieving, full fat solution to the nemesis of so many salon clients: skinny hair! It’s time to expand their hair horizons with new Fudge Professional Xpander Foam; the ultimate answer from root to tip.

Launching 1st September, this sumptuous, yet featherlight, mousse visibly increases hair density by up to 180% and boasts significant shine- boosting qualities. Fibre-Dense Technology, comprising of fast absorbing fibre actives, wheat protein and enzymes, makes hair appear and feel fuller from root-to-tip. Naturally derived hero ingredients include Keratin and Vitamin B5, as part of a conditioning cocktail which targets areas of weakness and damage. Non-sticky and invisible, the foam absorbs fast for touchable amplification, style memory with mega hold, and natural movement. Strengthening polymers also provide thermal protection up to 235 °C.

Fudge Professional Xpander Foam has impressed mightily in a consumer trial*, with over 90% of participants agreeing it delivered tangible levels of volume and thickness plus versatile styling benefits. These are attributes that are sure to go down well with both salon stylists and clients alike. “The new Fudge Professional Xpander Foam achieves voluminous results without leaving any residue or stickiness in the hair,” explains Katie Barker, Head of Product Development at Fudge Professional. “It protects against heat damage and brings a fantastic overall shine to the finished result, making it the go-to option for women with long hair craving fullness, body and shine.” 





*user trial report: 62 responses across all hair types




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