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Fight the Frizz: Join the Movement!

Friday, 06 April 2018 09:32

The label.m Anti-Frizz  collection is a new, tailored 7-piece system dedicated to managing curls and abolishing frizz, while optimising a a smoother, straightening result all round.

Join the global movement for frizz-elimination with smoother control for all hair textures! Recognising hair diversity and embracing the notion of ‘global hair textures’, label.m Anti-Frizz - by its very definition represents a high-performance, solutions-led range with naturally derived eco-friendly formulations, to target various textures regardless of ethnicity. 

Utilising label.m’s signature prescriptive approach, the range is split into three categories: Fine, Normal and Coarse, with two exclusive complexes – Mediterranean fruit Complex and Tree of Life Complex - that combines active ingredients and integrates with the hair fibre to penetrate the various layers.

“For the first time, we have developed a complete range which works to fully identify the cause of frizz – regardless of hair texture,” explains Sacha Mascolo-Tarbuck, Global Creative Director, label.m.  “Anti-Frizz is a new high-performance system that transforms with an effective solution to give the smoothest results when blow-drying; or straightening with longer-lasting results whilst retaining softness and manageability.” 

label.m Anti-Frizz launches globally on 9th April 2018 at label.m Concept salons, TONI&GUY and essensuals salons and online at www.labelm.com

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