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New label.m Sun Edition

Friday, 25 May 2018 09:20

LAUNCHING 1 JULY 2018: Make your clients' holiday hair their dream hair thanks to new Sun Edition by label.m – accompanied by limited edition travel bag in collaboration with House of Holland.

Summer’s officially here, and in celebration comes the launch of label.m Sun Edition,  an exclusive, travel collection comprising four ‘summer-loving’ hair essentials. With UVA/UVB defence being a crucial factor in skincare formulations, hair shares the same concerns in equal measure.  Combatting frizz, retaining colour whilst boosting shine and moisture, this globe-trotter’s must-have of three brand new, limited-edition products – plus a best-selling classic, even comes complete with an on-trend Perspex travel bag, designed in partnership by award-winning British designer, House of Holland!

“We’re so excited about our third collaboration with Henry Holland for spring/summer '18,” says Sacha Mascolo-Tarbuck, Global Creative Director “The design process was so effortless, with the travel bag being the perfect marriage to the capsule summer range. Being able to deliver this type of exclusivity each season is incredible, and shows why label.m is the Official Haircare of London Fashion Week.” 

 

label.m After Sun Cleanser (NEW) 60ml

A deep-clean shampoo, new label.m After Sun Cleanser has been developed to help remove chlorine, salt water, sand and sweat, protect against colour fade, whilst repairing thermal damage.  Thanks to the Fruit Cocktail Blend, natural moisture and nutrients are restored in addition to the anti-chlorine molecules and UVA/UVB protection.

label.m After Sun Mask (NEW) 60ml

Rich in antioxidant fruit, this new intense conditioner hydrates hair, while UVA/UVB filters and anti-chlorine molecules protect hair from further damage.  Seriously counteracting damage caused by climate-exposure and the inevitable post-holiday hair woes.

label.m Sun Protect Oil (NEW) 60ml

Light-weight yet high on the defence, label.m Sun Protect Oil is the perfect balance of moisturising goodness and protection against: sun damage, chlorine and salt water.  Works to benefit the hair with UVA/UVB filters and anti-chlorine water molecules.  Giving you all the gloss, label.m Sun Protect Oil offers the final fight against holiday-hair harm with its rich, rehydrating formula, renewing your tresses to compliment that envious tan.

label.m Protein Spray 50ml (classic best-seller)

Given a new look, this much-loved healthy-hair ‘no-brainer’ (renowned as the essential conditioning step)  has been repackaged as part of the limited-edition range and joins you on your travels, so you never have to miss out on a protein boost when you need it most.  Developed with label.m’s exclusive Enviroshield Complex, label.m Protein Spray further protects hair against heat styling, UV rays, evens out porosity and maintains colour all while replacing naturally lost keratin protein for an effortless, seductive shine.

Available through all TONI&GUY, essensuals and label.m Concept salons.

 

 

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