top news

Products

Nick Irwin Appointed as Global Creative Director for ANTI Collective

Wednesday, 10 October 2018 09:32

ANTI Collective is a new to market, professional haircare brand that was born from the need for change and the strong desire to empower consumers to celebrate their own identity.

Founded by hairdressing entrepreneur, Francesco Ruggerino, the brand was inspired by the street aesthetic and culture of New York City. Built on dynamism and an essence of freedom, ANTI is against socially constructed barriers and stands for inclusion, acceptance, love, growth, and collaboration. 

“ANTI is a brand that brings people together, initiating positive change in the industry and in the world. I very much look forward to building this brand and the global creative collective,”  says Francesco Ruggerino. “Having known Nick for a long time I have always wanted to work with him and ANTI presented the perfect opportunity. Nick has worked across all aspects of hairdressing and at the highest level and has a unique and incredible ability to merge both the creative and the business of hair as a true visionary.”  Nick adds: “I’ve been waiting my whole career for a brand like this. Every element comes from my aesthetic as a hairstylist, and on a personal level. It’s time for change in the industry and in the world – ANTI is at the heart of that.” 

ANTI’s power-packed array of ingredients negates the need for silicones and replaces with a highly concentrated formula with nourishing oils of Avocado, Coconut and Macadamia and wonder ingredient Moringa Leaf Extract. ANTI's treatment properties are led by a protein cocktail of Almond, Baobab, and Quinoa.  The texture building products utilize modern polymers and Pink Himalayan Salt to create workable texture and volume. Antioxidants Moringa Leaf and Sunflower Seed protect against damage from environmental aggressors and provide the ultimate protection for all-day styling. 

www.anticollective.com  

@anti.collective

 

Related items

  • Sylvie! 10 October 2018

    A collection of timeless hair looks inspired by the French singer Sylvie Vertan: “A elegant woman makes you forget the clothes she wears in favour of her look and her personality," comments the hairstylist Christophe-Nicolas Biot.

  • Tic-Tac 10 October 2018

    A collection evoking the famous and exquisite Italian ice cream with its pastel tones, flavours and smells... making a fresh and fun proposal. The majestic Italy with its culture and monuments leaves great memoirs and we can taste its ice creams of mint, chocolate, strawberry or violets.

  • Rachel and Abbie Are On Their Marks! 10 October 2018

    Two of the girls from Q Hair and Beauty are ready for the off as they gear up for the Brighton Run2Music half marathon on Saturday, May 11: they're hoping to raise as much money as possible for charities close to their heart.

  • Remix 10 October 2018

    Pop art meets punk in the colour collection of the Goldwell Color Zoom '19 Creative Team. Bold shades, sharp contours and decisive contrasts. Inspired by pop art and graphic minimalism the collection creates an optical pop effect with uniquely punk detailing.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK