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Nick Irwin Appointed as Global Creative Director for ANTI Collective

Wednesday, 10 October 2018 09:32

ANTI Collective is a new to market, professional haircare brand that was born from the need for change and the strong desire to empower consumers to celebrate their own identity.

Founded by hairdressing entrepreneur, Francesco Ruggerino, the brand was inspired by the street aesthetic and culture of New York City. Built on dynamism and an essence of freedom, ANTI is against socially constructed barriers and stands for inclusion, acceptance, love, growth, and collaboration. 

“ANTI is a brand that brings people together, initiating positive change in the industry and in the world. I very much look forward to building this brand and the global creative collective,”  says Francesco Ruggerino. “Having known Nick for a long time I have always wanted to work with him and ANTI presented the perfect opportunity. Nick has worked across all aspects of hairdressing and at the highest level and has a unique and incredible ability to merge both the creative and the business of hair as a true visionary.”  Nick adds: “I’ve been waiting my whole career for a brand like this. Every element comes from my aesthetic as a hairstylist, and on a personal level. It’s time for change in the industry and in the world – ANTI is at the heart of that.” 

ANTI’s power-packed array of ingredients negates the need for silicones and replaces with a highly concentrated formula with nourishing oils of Avocado, Coconut and Macadamia and wonder ingredient Moringa Leaf Extract. ANTI's treatment properties are led by a protein cocktail of Almond, Baobab, and Quinoa.  The texture building products utilize modern polymers and Pink Himalayan Salt to create workable texture and volume. Antioxidants Moringa Leaf and Sunflower Seed protect against damage from environmental aggressors and provide the ultimate protection for all-day styling. 

www.anticollective.com  

@anti.collective

 

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