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Redken Color Extend Graydiant Shampoo & Conditioner

Wednesday, 31 October 2018 15:49

Redken has just introduced a new colour care line specifically formulated for naturally or colour-treated grey and silver haired clients… the new Redken Color Extend Graydiant!

Redken Color Extend Graydiant Shampoo is an anti-yellow, pure violet colour-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes your clients’ naturally grey and silver hair.

How does it work? The violet-pigmented, anti-yellow Shampoo neutralises unwanted yellowing and brassiness left in grey hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto clients’ fibers for a beautiful, brightening and shimmering silver pay off. Both formulas help to nourish and strengthen grey and silver hair for a balanced, conditioned texture.

When hair loses its pigment, it becomes more susceptible to environmental factors. In pigmented hair, the melanin plays a protective role – in grey hair, this filtering no longer takes place and this exposure causes a weakening of the fiber and a yellowing caused by UV interacting with keratin and lipids. As a result, the Redken Color Extend Graydiant Shampoo and Silver Conditioner is designed help to nourish and strengthen grey and silver hair for a smooth, shiny finish.

 

 

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