top news

Products

NEW: Blonde Life Crème Lightener

Friday, 28 December 2018 16:10

With the newest introduction to the Blonde Life line, hairdressers and their clients can say goodbye to time-consuming blonding services and damaged lightened locks.

Going lighter no longer means, having to sacrifice healthy looking hair. With protective ingredients, NEW Blonde Life Crème Lightener – with up to 9+ levels of lift, on- and off-scalp – changes the game and protects by reducing breakage by 77% in a single treatment (against combing breakage on damaged hair when used with JOICO Blonde Life Brightening Masque). 

WHY YOU'LL LOVE IT

-Exotic oils and bond-building Arginine make this next-generation crème lightener the perfect blonding choice for on- or off-scalp techniques
 
-Achieve up to 9+ levels of lift in a flash
 
-Reduce breakage by 77% in one treatment (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
-Strengthens hair to be 4x more resistant to breakage (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
 
THE INSIDE SECRET

-Bond-Building Arginine, is a naturally occurring amino acid crucial to hair's strength
 
-Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage
 
-Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands

Related items

  • Undefined 28 December 2018

    Undefined is a collection of images where individual looks were fused with the creative skills of the stylist in a series of unique, tailored and timeless hairstyles.

  • Ashley Gamble Launches Virtual Reality Salon Tour 28 December 2018

    Ashley's Shifnal salon creates pioneering virtual reality tour, allowing clients to explore the space and book in for services.

  • Chameleon 28 December 2018

    Chameleon is the name of this beautiful colour-strong collection by Stephanie & Ashley Gamble. Skilled cut and finish emphasise and complement perfectly the stunning spectrum of shades, from pastel pinks to power purples.

  • Barrie's Charity Work Wins him an NHF/BHF Award 28 December 2018

    The multi-award winning Leicestershire salon group picked up the title of Best Community Support salon at the NHBF Awards at the St Pancras Renaissance Hotel, London on 18 November.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK