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NEW: Blonde Life Crème Lightener

Friday, 28 December 2018 16:10

With the newest introduction to the Blonde Life line, hairdressers and their clients can say goodbye to time-consuming blonding services and damaged lightened locks.

Going lighter no longer means, having to sacrifice healthy looking hair. With protective ingredients, NEW Blonde Life Crème Lightener – with up to 9+ levels of lift, on- and off-scalp – changes the game and protects by reducing breakage by 77% in a single treatment (against combing breakage on damaged hair when used with JOICO Blonde Life Brightening Masque). 

WHY YOU'LL LOVE IT

-Exotic oils and bond-building Arginine make this next-generation crème lightener the perfect blonding choice for on- or off-scalp techniques
 
-Achieve up to 9+ levels of lift in a flash
 
-Reduce breakage by 77% in one treatment (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
-Strengthens hair to be 4x more resistant to breakage (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
 
THE INSIDE SECRET

-Bond-Building Arginine, is a naturally occurring amino acid crucial to hair's strength
 
-Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage
 
-Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands

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