top news

Products

NEW: Blonde Life Crème Lightener

Friday, 28 December 2018 16:10

With the newest introduction to the Blonde Life line, hairdressers and their clients can say goodbye to time-consuming blonding services and damaged lightened locks.

Going lighter no longer means, having to sacrifice healthy looking hair. With protective ingredients, NEW Blonde Life Crème Lightener – with up to 9+ levels of lift, on- and off-scalp – changes the game and protects by reducing breakage by 77% in a single treatment (against combing breakage on damaged hair when used with JOICO Blonde Life Brightening Masque). 

WHY YOU'LL LOVE IT

-Exotic oils and bond-building Arginine make this next-generation crème lightener the perfect blonding choice for on- or off-scalp techniques
 
-Achieve up to 9+ levels of lift in a flash
 
-Reduce breakage by 77% in one treatment (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
-Strengthens hair to be 4x more resistant to breakage (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
 
THE INSIDE SECRET

-Bond-Building Arginine, is a naturally occurring amino acid crucial to hair's strength
 
-Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage
 
-Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands

Related items

  • Silence 28 December 2018

    Silence is necessary for the existence of noise, although absolute silence does not exist. Even with a soundproof room, we hear our own breathing or the heartbeat that generates the sound of life.

  • Gloss 28 December 2018

    The ethereal beauty of a multi-tonal shade effect on the hair has a magical, almost eclectic quality in this vibrant collection by IdHair.

  • Alternative Hair takes the Visionary Award to Taiwan 28 December 2018

    In anticipation of this year’s Alternative Hair Show 'Parody', to be held at the ICC Auditorium, ExCel London on 6th October, the very first Alternative Hair Visionary Award Taiwan took place on Monday 29th July in Taipei.

  • In Check/Retro Modern 28 December 2018

    Indola's Street Style Collection launches two brand new trends full of contrast and texture, with an overall old-meets-new feel.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK