top news

Products

NEW: Blonde Life Crème Lightener

Friday, 28 December 2018 16:10

With the newest introduction to the Blonde Life line, hairdressers and their clients can say goodbye to time-consuming blonding services and damaged lightened locks.

Going lighter no longer means, having to sacrifice healthy looking hair. With protective ingredients, NEW Blonde Life Crème Lightener – with up to 9+ levels of lift, on- and off-scalp – changes the game and protects by reducing breakage by 77% in a single treatment (against combing breakage on damaged hair when used with JOICO Blonde Life Brightening Masque). 

WHY YOU'LL LOVE IT

-Exotic oils and bond-building Arginine make this next-generation crème lightener the perfect blonding choice for on- or off-scalp techniques
 
-Achieve up to 9+ levels of lift in a flash
 
-Reduce breakage by 77% in one treatment (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
-Strengthens hair to be 4x more resistant to breakage (against coming breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque)
 
 
THE INSIDE SECRET

-Bond-Building Arginine, is a naturally occurring amino acid crucial to hair's strength
 
-Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage
 
-Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands

Related items

  • American Crew Announces All Star UK & Eire 2019 Winners 28 December 2018

    The All-Star Challenge is an annual global competition that highlights world-class talent in men’s grooming. Men’s Stylists and Barbers are challenged to deliver their ultimate interpretation of the American Crew® man.

  • Fortitude 28 December 2018

    One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

  • Record Breakers: Cosmoprof Worldwide Bologna 2019! 28 December 2018

    Visitor numbers are on the increase as Cosmoprof Bologna becomes an ever more significant reference point for the global hair and beauty industries, not only in Italy, but also from abroad where there's been a 10% increase in registrations this year.

  • Essence 28 December 2018

    Express and embrace your identity in a cosmopolitan society. The Essence collection by Alexander Kiryliuk for SK Style Barcelona revolves around this concept. Pastel shades and metallic reflections combine with unconventional textures.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK