top news

Products

ghd Beauty Resolutions with Zoë Irwin

Monday, 14 January 2019 15:12

Now is a good a time as any time to start thinking about how you'll be looking after your hair over the coming year. But if you’re not sure what resolutions you should be making for your tresses in the New Year, ghd UK ambassador Zoe Irwin  explains which tips you need to add to your bucket list:

PROTECT YOUR HAIR 

“Styling your hair with heat above 185° will cause vertical cracks along the hair cuticle, causing the cuticles to lift and split, resulting in irreversible damage to the hair. All ghd styling tools, including the ghd platinum + styler, maintain a constant temperature of 185°, the optimum temperature for healthy hair styling without heat damage.” 

 USE A TREATMENT 

“The underneath section of hair is usually the part that gets the most abuse. It gets rubbed by your top, coat, scarf and also when you sleep. It’s this part of your hair that will make your overall hair look and feel healthier if it’s looked after. Use the ghd advanced split end therapy which helps bind broken fibres together to strengthen fragile and damaged hair. Use it every 5 washes; simply comb through shampooed hair, blow dry and then pass your ghd platinum + styler over hair to seal in the product using heat.” 

 CARE FOR YOUR SCALP 

“Massaging your scalp daily for 10 minutes has an incredible effect on the hair. It will relieve tension and also increase the blood flow for thicker, healthier, longer hair. Sweeping your ghd paddle brush along the scalp lightly can help stimulate hair growth by improving blood circulation to the scalp. Paddle brushes are also the gentlest forms of brushes. The rounded end ensures you cannot scratch the scalp and the evenly spread out plastic bristles cause less tension with fibre interaction when detangling to ensure the scalp isn’t damaged.” 

 UPGRADE YOUR HAIRDRYER 

“Invest in a quality hairdryer for fast and efficient drying and to reduce heat damage. The ghd air hairdryer has a powerful 2,100W professional-strength motor and patented removable air filter that delivers high pressure air flow for super-fast drying, while advanced ionic technology reduces frizz and flyaways to give a smooth salon-style finish in half the time.” 

 

 

 

 

Related items

  • Berlin Collection 14 January 2019

    This collection was conceived on the streets of Berlin, of its people, atmosphere and street art. It conveys freedom of expression and aims to highlight social diversity in a world that has overcome prejudices and taboos.

  • Wella Professionals Announces XPOSURE Winners 14 January 2019

    The winners of the Wella Professionals is delighted to announces the winners of XPOSURE - it's competition aimed at hairdressing students based in the UK and Ireland with less than 5 years' experience who are training at college or a private training academy.

  • Brooks & Brooks Raises Money for My New Hair 14 January 2019

    Senior artistic team member, Marlon Hawkins, will be the next member of the Brooks & Brooks creative team to inspire hairdressing creativity, as they have done throughout the lockdown experience. Marlon's tutorial will be to raise funds for My New Hair and will take place on June 9th.

  • Metamorphosis 14 January 2019

    This is a uniquely enchanting collection that, conveys exceptional chromatic and lighting effects combined with exclusive shapes and beautiful finish.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK