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Spraycam Turns Heads at LFW

Tuesday, 17 September 2013 15:01

 

Catwalk "SprayCam" by TIGI has been getting up close and personal with the models backstage at this year's Fashion Weeks in London. Milan and Paris. 

 

All the action backstage at London, Milan and Paris Fashion Weeks will be shared from a tiny camera mounted on Catwalk hairsprays - wielded by TIGI creative director, Nick Irwin, and the TIGI Session Team.  

SprayCam launched on Saturday 14th September at London Fashion Week at the Antipodium and also featured at the Mark Fast and OSMAN shows in London. It's due to re-appear at the John Richmond and Frankie Morello shows in Milan and then again in Paris at the Jean-Paul Lespagnard show.

The tiny camera can shoot stills and videos and is triggered automatically when the spray is in use. The result will be the most candid, possibly revealing set of photos you're likely to see anywhere this season.

Look out for SprayCam photos starting Saturday 14th September by following the TIGI creative team at www.instagram.com/catwalkbytigi and @TIGIcreatives on Twitter #behindthecatwalk

  • TIGI SprayCam



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