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Aveda Pure Abundance’s New Style-Prep

Tuesday, 22 May 2012 08:26

Introducing the newest member of the Aveda Pure Abundance franchise – Style-Prep, infuses hair with all-day weightless volume!

Using a naturally-derived, botanical blend of Passion Fruit, Rice Bran, Acai Oil, Organic Aloe and Acacia Gum – Style-Prep is a new 95% naturally-derived formula adds volume to the hair that looks effortlessly natural. Filled with light-as-air conditioners, this prep product detangles, conditions, protects against heat damage and combats breakage from combing –creating a great styling foundation on wet hair before blow-drying, as well as resurrecting volume on second-day dry hair! It increases the hair diameter by 20%, promoting an all-day, lasting volume.

What’s more, an uplifting mint-floral aroma using a combination of essential oils of Jasmine, certified-organic Peppermint, Palmarosa and Ylang Ylang that leave hair feeling and smelling refreshed!

Other family members of Aveda Pure Abundance range includes:

Volumizing Shampoo, Volumizing Clay Conditioner, Hair Potion (powder-to-liquid formula to thicken hair by 17%), and Volumizing Hair Spray (for humidity-defying and extra-firm hold).

The New Aveda Pure Abundance Style-Prep is due to release in all Aveda salons, spas, stores and online from August 2012.



  • Aveda Pure Abundance’s New Style-Prep

    Naturally-derived new formula for weightless hair volume

  • Aveda Pure Abundance’s New Style-Prep

    Pure Abundance Range


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