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Breakthrough Technology: Koleston Perfect With ME+

Wednesday, 22 May 2019 09:36
Koleston Perfect, Wella Professionals' most exciting and revolutionary colour innovation in generations, continues to excite and amaze both colourists and clients alike!
 
Since its re-launch last autumn, Koleston Perfect now features not one, but two new patented technologies, both proven to deliver vibrant rich colour with less damage, colour after colour*, thanks to its two new patented technologies:.  
 
The result of over 7 years of colour science research and the testing of over 3,000 potential formulations is an innovative professional hair colour which is completely different from any other on the market.
 
TECHNICAL REVOLUTION: WHY IS KOLESTON PERFECT SO DIFFERENT?
 
Replacing Extreme Sensitizers (PPD and PTD)
It's the result of a scientific breakthrough designed to replace extreme sensitizers (PPD and PTD). The innovative ME+ Technology now found in Koleston Perfect, actually reduces the risk  of developing a new allergy in people not already allergic to hair colorants by up to 60 times**. “PPD and PTDs were first patented in the 19th century and so it’s hard to imagine that for well over a century our industry has been basically using the same dye molecules on permanent hair colour,”  explains Laura Simpson, Chief Marketing Officer Coty Professional Beauty. “New Koleston Perfect with ME+ changes all this: its breakthrough technologies deliver vibrant colour with less damage, colour after colour*. We’re confident this innovative approach to permanent hair colour will revolutionise our industry and strengthen our position as the leading  professional hair colour brand.”
 
 
Minimizing Free Radicals
As well as ME+ Technology, new Koleston Perfect also features Pure Balance Technology. Designed to minimize the formation of free radicals during the colour formation by deactivating impurities like metals present in hair. Free radicals interfere with the colour formation during the colour development and are a key cause of hair damage. the result is even purer colour results with natural depth and shine.
 
A complete colour line-up is available in Wella Salons #AskForWella 
 
For further information  CLICK HERE 

SEE GALLERY BELOW TO EXPERIENCE THE BEAUTIFUL SPRING SHADES FROM KOLESTON PERFECT ME+
 
*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. 

**FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS.Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
 
 
  • BRUNETTE: Spring Shades with Koleston Perfect ME+ by Wella Professionals. Hair was previously lightened. To refresh the look areas were glossed with 1pt 7/75 + 1pt Welloxon Perfect 1.9% Pastel Developer + 1pt INVIGO Post Color Service.



  • BRUNETTE: Spring Shades with Koleston Perfect ME+ by Wella Professionals. Hair was previously lightened. To refresh the look areas were glossed with 1pt 7/75 + 1pt Welloxon Perfect 1.9% Pastel Developer + 1pt INVIGO Post Color Service.



  • LEATHER RED: Spring Shades with Koleston Perfect ME+ by Wella Professionals. 40g 7/47+40ml 6% Welloxon Perfect Developer 30g 8/34 + 30ml 6% Welloxon Perfect Developer



  • LEATHER RED: Spring Shades with Koleston Perfect ME+ by Wella Professionals. 40g 7/47+40ml 6% Welloxon Perfect Developer 30g 8/34 + 30ml 6% Welloxon Perfect Developer



  • BLONDE: Spring Shades with Koleston Perfect ME+ by Wella Professionals. 10g 10/31+ 10ml 12% Welloxon Perfect Developer 20g 7/17+20g 6% Welloxon Perfect Developer 20g Blondor Freelights and 30ml 9% Freelights developer 20g 7/17+ 10g 9/97 +60ml 1.9% W



  • BLONDE: Spring Shades with Koleston Perfect ME+ by Wella Professionals. 10g 10/31+ 10ml 12% Welloxon Perfect Developer 20g 7/17+20g 6% Welloxon Perfect Developer 20g Blondor Freelights and 30ml 9% Freelights developer 20g 7/17+ 10g 9/97 +60ml 1.9% W



  • Koleston Perfect ME+ by Wella Professionals



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