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Styling Relaunch on #PlanetF

Monday, 10 February 2020 11:13

Fudge Professional recently celebrated its new styling range relaunch, which also included the launch of 4 new exciting products: Blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.

Guests at the launch party were treated to 15 minutes of fame hairstyling sessions, whilst Fudge Professional Global Brand Ambassador, Jonathan Andrew was on hand to talk through the range’s restyle and the new launches that includes high-performance properties, innovative textures and ground-breaking ingredients. 

The event also featured a social media photo booth space with the brand’s campaign tagline #FudgeTheRules and was the perfect opportunity for the guests to create their own shareable content.  There was also a fun Spin2Win wheel game, which offered exclusive prizes such as hair colour appointments with Queen of Colour, Tracy Hayes and hair cut and style appointments with Jonathan Andrew, products and more.

The event offered an intimate evening so guests could mingle, learn about and experience Fudge Professional, capture and share brand moments, win exceptional prizes, dance the night away and even have a complimentary piercing as the ultimate souvenir of the launch. 

The spirit of the launch embodied Fudge Professional’s cool but edgy brand personality. “The re-launched Style collection makes navigating the range more logical," commented Jonathan. "Hold factors are simplified from 1 to 10 and made prominent on-pack; cult favourites like Shaper are now in easy salon friendly flip-open lids and latest innovations feature high performance properties, innovative textures and ground-breaking ingredients,” 

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