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Great Lengths Presents: A New Look & 3 New Launches!

Tuesday, 03 March 2020 15:12

Great Lengths introduces 3 new products to its newly redesigned award-winning product range. Simplistic, clean and pastel-fresh, the eye-catching products can sit perfectly at the retail area whilst also brightening up the backwash, or your client’s bathroom shelf.

The new products have been developed over time due to stylist and consumer command and have been specifically formulated for use with Great Lengths, but will also work with all hair types. 

“Our stylists and I have been really excited about these new product launches, each one of them has been in the development stage for a while to ensure we got it right," comments Louise Jenkins, Great Lengths UK & Ireland Creative and Education Manager. "The products are really going to help improve our current aftercare offering and will mean we’re able to offer something suitable for all hair types with the addition of the Silver-Shine Shampoo. Aftercare is so important to us and to our stylists and their clients, styling products are always well-received and the new Leave-In Conditioner and Heat & Care Spray are going to be perfect for the summer months.” 

HEAT & CARE SPRAY 

Ideal for textured hair types but suitable for all. The new Heat & Care Spray provides a protection film on the hair whilst Flexan II protects from everyday styling and from heat up to 300°C. Enriched with hard-working ingredients, hair is left with a healthy shine and becomes more manageable when used before styling. Any loss of moisture is kept at bay by Panthenol and GSP-T® repels free radicals. 

LEAVE-IN CONDITIONER 

Suitable for all hair types, The new Leave-In Conditioner can be used after each shampoo to add moisture to the hair. Infused with an array of active ingredients including Aloe Vera, Vitamin E, Jojoba Oil, Silk Protection and Panethenol, hair is left soft, smooth and manageable after regular use. The Leave-In Conditioner works well with curly hair types, adding vivacity and definition. 

SILVER-SHINE SHAMPOO 

Suitable for blondes and grey hair, the new Silver-Shine Shampoo ensures brassy and yellow tones are nurtured and neutralised through its innovative violet colour pigment. The hair structure is improved with the Kera-Protect-Komplex (Keraphelx®) as it repairs existing hair damage and works to prevent any new damage from appearing. Coloured hair is enriched and colour fading is prolonged thanks to the Prodew 500 ingredient. Hair is left silky and smooth to touch as the colour is replenished. 

For more information about Great Lengths please CLICK HERE 

Creative Direction and Storytelling: 00:am Alessandro Molinari and Elisa Barbieri
Film Director & Photographer: Alessandro Molinari
Artistic Director: Rossano Ferretti

 

  • (l-r): New launches by Great Lengths – Heat & Care Spray, Leave-In Conditioner and Silver Shine Shampoo.



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