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#FashionEdition Heat Protection Mist by label.m

Friday, 19 June 2020 08:51

Established as a backstage essential that’s loved by the TONI&GUY International Artistic team and session stylists alike, label.m Professional Haircare launches new FASHION EDITION Heat Protection Mist.

FASHION EDITION Heat Protection Mist is a key multi-functional styling mist – created to dry rapidly and resists humidity, whilst providing hold with natural movement for up to 24 hours. As label.m’s official ‘fashion label for hair’ the introduction of this new CREATE styling must-have, aligns to the philosophy of being the ultimate ‘Backstage Hair Edit’ to create any style trend which transcends the seasons. Presented in a crisp white can, embellished with striking black graphics, additional benefits include a high-level moisture capacity with strengthening Pro-Vitamin B-5 to help aid a softer, smoother finish. For versatile style-mileage – use in either of two ways. Spritz into damp hair to blow-dry, or use to prime dry hair prior to straightening or tonging. 

“One of the key things that every session stylist picks up on backstage, is that all the models are particularly conscious about ensuring their hair is sufficiently protected and almost always tend to request a product to shield efficiently,” explains Efi Davis, International Artistic Director, TONI&GUY/label.m. “With so many shows and constant style changes in between, it’s inevitable that without the right product - damage could potentially occur. What I love about Heat Protection Mist - having tested it a number of times during the development stage, is that the spray forms a light mist which enables an even distribution across the surface of the hair before heated appliances are used. This is guaranteed damage-limitation and works brilliantly.”  


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