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The Fountain of Youth for Hair: Discover Oribe Hair Care’s Top-Selling Gold Lust Collection

Tuesday, 08 December 2020 09:34

Reawaken hair to its glossiest, healthiest prime. Oribe’s Gold Lust Collection combines centuries-old healing oils and extracts with modern, high-performance technology to rejuvenate and reinforce each strand to undo the damage of time (and style).

Featuring a variety of wash and care, prep, styling and finishing products, Oribe has recently expanded the line with the addition of Gold Lust All Over Oil, a multi-tasking beauty elixir that takes the reparative properties of the collection beyond hair to the body and more. 

We asked the experts at Oribe to give us details on the Gold Lust Collection and why it’s one of their top-selling collections. 

INNOVATIVE FORMULAS: 

Q: What sets the Gold Lust Collection apart? 

A: Oribe Hair Care is known for redefining and pushing the boundaries of performance. Since its launch, the Gold Lust Collection has become an Oribe staple for stylists and consumers alike. Each product is specially formulated to repair strands and restore elasticity while preventing future damage. The innovative formulas blend time honored healing oils and extracts with modern, skincare-inspired technology to transform hair into a more youthful state. The formulas are dermatologist-tested, protect against UV rays, are color and keratin treatment safe and gluten-free. To keep the collection 100% vegan, we sourced an animal-friendly, plant-derived collagen that works to replenish and strengthen each hair strand. With top-level performance, luxurious textures and game-changing technology, the Gold Lust Collection leaves hair healthy and fully restored.  

Q: What hair type does the Gold Lust Collection work best on? 

A: The Gold Lust Collection was formulated to work on all hair types. The products work to reverse damage due to time, frequent styling or processing, and those looking to hydrate and nourish their dry locks. 

Q: What is a key ingredient that can be found throughout the entire collection? 

A: One of the key ingredients found in the Gold Lust Collection is our Bio-Restorative Complex, which includes Plant Collagen, Caffeine, Biotin and Niacinamide. This complex repairs damage by penetrating the root of the hair to fortify, deeply nourish and strengthen the cuticle from the inside out while energising the scalp and rejuvenating hair follicles. 

GOLD STARS: 

Q: There is a robust selection of products within the Gold Lust Collection. How can I incorporate these into my daily routine? 

A: The collection features award-winning and best-selling products such as Gold Lust Repair & Restore Shampoo and Conditioner, Gold Lust Nourishing Hair Oil and Gold Lust Dry Shampoo. 

The Gold Lust Shampoo is a rejuvenating cleanser designed to balance the scalp and reinforce the inner strength of each strand. Nourishing but weightless, the ultra-hydrating conditioner can be used daily as the next step in your hair care routine. 

Lightweight yet intense, the Gold Lust Nourishing Hair Oil, nicknamed Liquid Gold, deeply conditions, strengthens and smooths hair. It can be used as a finishing product to eliminate flyaways after a blowout or added to damp hair to smooth dry ends prior to styling.

In between washes, the Gold Lust Dry Shampoo absorbs product buildup, oil and impurities with translucent powders while soothing the scalp and restoring strength and softness. The result is clean, weightless, healthy hair. 

Q: Can you tell me more about the new Gold Lust All Over Oil? How should it be used?  

A: Gold Lust All Over Oil was designed to be used from head to toe. Apply the oil to your hair, body, and face for a deeply moisturising experience. It has been formulated for use on beards, décolleté, nails, and anywhere that might need an extra dose of moisture. 

For the hair, it can be used as a prep product on freshly washed hair before styling, applied as a deep treatment overnight or as a finishing product after styling. For the skin, the oil can be used on its own as a moisturiser or in conjunction with other products as an additional step in your daily moisturising routine. Some ways to use this product include: apply as the first step in a skin and body care routine to add hydration before applying any other products, use after applying other skincare products to lock-in moisture, mixed in with a moisturiser for a radiant finish, spot-treat dry patches of skin, mix in with foundation for a radiant finish, and more.

 

For more information about Oribe please CLICK HERE 

  • Gold Lust All Over Oil by Oribe



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