top news


label.m Brightening Blonde

Wednesday, 13 August 2014 11:02

Hair is about to become ‘botanically’ intensified as label.m launches Brightening Blonde – a new three-step system, enriched with an exclusive botanical blend to care for natural, or chemically-assisted blonde hair.


With 25% (15.9 million) of the UK and 2% (143 million) of the world’s population being natural blondes, the primary contributors to challenges faced if you happen to be ‘blonde and proud’, are: fast-fade/dulling colour, the ‘yellow-orange’ tinged effects of brassiness and coarse looking dry/damaged hair texture inflicted by anything from climate exposure, to contact with mineralised water.

label.m Brightening Blonde is about giving all shades of blonde hair an ‘instant brightening’ and is formulated to provide ‘nurturing care’ for ‘longer lasting colour’. Created as a specialist range for curtailing brassy tones by neutralising, as well as adding strength and nourishing for overall thicker, smoother, more elastic hair which oozes volume and healthy shine.


Sacha Mascolo-Tarbuck, Global Creative Director, says: "Brightening Blonde was developed as an important addition to the label.m range, to offer clients a regime which works to brighten, nurture and promote a healthy, brighter looking blonde. Regardless of whether your shade of blonde is chemically-assisted or completely natural, the botanical ingredients within the formulations are key to preventing brassiness, infusing the hair with moisture but instantly giving an incredible ‘brightening effect’ from the first time the products are used."

  • label.m Brightening Blonde


Related items

  • Contemporary Classic 13 August 2014

    Voluptuous colours and soft shapes -  the great classics in a contemporary way. David Barron's Contemporary Classic collection enhances timeless styling and cuts with the clever use of colour. Red, blonde and dark brown shades are combined with different textures and styles.

  • 3am 13 August 2014

    3am is the aftermath of a high society YSL mansion party, where each image tells its own story and is powerful in itself with the use graphic shape and texture. “We wanted the hair to be exaggerated and extreme, but remaining cool and current and still beautiful.,” explains Ken.

  • Dye Versity 13 August 2014

    Hairstyles for a woman with a strong personality. Day meets night, while the  past crosses paths with the present and points to the future. A mix & match of colours and shapes that give life to the hair.

  • Mustard 13 August 2014

    The colour yellow stands for positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honour, loyalty, and joy, but it also represents cowardice and deceit. Yellow can also represent caution and in some cultures, jealousy.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK