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label.m Brightening Blonde

Wednesday, 13 August 2014 11:02

Hair is about to become ‘botanically’ intensified as label.m launches Brightening Blonde – a new three-step system, enriched with an exclusive botanical blend to care for natural, or chemically-assisted blonde hair.


With 25% (15.9 million) of the UK and 2% (143 million) of the world’s population being natural blondes, the primary contributors to challenges faced if you happen to be ‘blonde and proud’, are: fast-fade/dulling colour, the ‘yellow-orange’ tinged effects of brassiness and coarse looking dry/damaged hair texture inflicted by anything from climate exposure, to contact with mineralised water.

label.m Brightening Blonde is about giving all shades of blonde hair an ‘instant brightening’ and is formulated to provide ‘nurturing care’ for ‘longer lasting colour’. Created as a specialist range for curtailing brassy tones by neutralising, as well as adding strength and nourishing for overall thicker, smoother, more elastic hair which oozes volume and healthy shine.


Sacha Mascolo-Tarbuck, Global Creative Director, says: "Brightening Blonde was developed as an important addition to the label.m range, to offer clients a regime which works to brighten, nurture and promote a healthy, brighter looking blonde. Regardless of whether your shade of blonde is chemically-assisted or completely natural, the botanical ingredients within the formulations are key to preventing brassiness, infusing the hair with moisture but instantly giving an incredible ‘brightening effect’ from the first time the products are used."

  • label.m Brightening Blonde


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