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Rita Keeps Her Blonde Even Blonder!

Thursday, 28 August 2014 10:38

Ever wondered how Rita Ora keeps her blonde hair looking ever blonder? Follow her lead with TIGI Bed Head’s Dumb Blonde Toning Shampoo and help your clients to keep their blonde...  blonder!


Developed to enhance the coolest of blondes, Dumb Blonde Purple Toning Shampoo refreshes and restores tone in Bed Head blondes. With its specially designed purple pigment, it removes yellow tones and “brassiness”, ensuring you’ll never have a dull moment. This technologically advanced product contains ingredients to strengthen and smooth the hair, whilst also adding shine so you can get on with being the bombshell you were born to be.


Rita says: “You should use a purple-y shampoo with a built-in toner for blondes. There are a lot of different brands but I use Bed Head Dumb Blonde Purple Toning Shampoo, it’s really great at bringing the blonde back.”



  • Rita Ora keeps her blonde hair looking ever blonder

  • Head Head Dumb Blonde Violet Toning Shampoo


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