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label.m Celebrates 10 Years with Giles

Friday, 20 March 2015 11:44

As a tribute to label.m celebrating its 10th birthday, 3 of the most loved backstage session favourites have been ‘fashionably dressed’ with a catwalk-inspired makeover created by Giles Deacon - under his eponymous label GILES.


Renowned for his signature illustrations - laced in humour, colour and with a distinct boldness, the ‘Silhouette of the Clouds’ print features on the trio collection comprising two iconic classics: label.m Hairspray, and label.m Volume Mousse, plus the fastest best seller to date label.m Texturising Volume Spray.


SInce its inception in 2005, label.m has grown into a large family of 76 products with continuous innovation and development take place. 


In addition, label.m has not only won many industry awards over the years, but is the Official Haircare Product of London Fashion Week where it takes position backstage at 40 shows each season.


Sacha Mascolo-Tarbuck, Global Creative Director and Head of the International Artistic Team, adds: “To mark a decade since first starting label.m, I wanted to do something which somehow reflected how far the brand has come. From the beginning, the range has always been used backstage at London Fashion Week – so what better way to celebrate its association with British Fashion than with our brilliant limited-edition print by one of our favourite designers Giles Deacon. I love his use of patterns and prints and his cloud illustration sums up perfectly – a youthful and spirited attitude.”





  • label.m Celebrates 10 Years with Giles


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