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JP Braganza and label.m Create Designer Shades

Friday, 22 May 2015 10:02

label.m joins forces with renowned fashion designer, Jean-Pierre Braganza in summer 2015 for their third collaboration. Jean-Pierre Braganza has applied his current
 catwalk collection, print to a pair of limited-edition sunglasses and co-ordinating pouch. 

The industrial, abstract design, comes from Braganza’s SS’ 15 collection entitled ‘Architectonic, where he’s given it a unique twist with the addition of a cool blue undertone that works 
to enhance the dynamic nature of the print and brings with it a unisex edginess.

“I wanted to incorporate one of my signature prints to create a statement look for the season on these exclusive sunglasses," he explains.  "The creative process started as I was enamoured with the crumbling beauty of Detroit and motorcycle engines.
This design exists within a time and place where machines and nature are aligned beautifully. There is a human, but accidental elegance of industrial design and abstract expressionism. The point where randomness and consideration intersect.”

The bespoke designer shades mark a close partnership with label.m, the official haircare used backstage for a total of 11 seasons at London Fashion Week“Our latest collaboration with 
Jean-Pierre Braganza is really exciting," comments Sacha Mascolo-Tarbuck, Global Creative Director for TONI&GUY/label.m"I love Jean-Pierre’s creative perspective and his graphic prints that have been exclusively adapted and applied to our label.m sunglasses, which look just amazing
and make the perfect accessory to summer.”

  • JP Braganza and label.m Create Designer Shades


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