It has begun: Finally, a product that will change everything in the hairdressing world, Fibreplex! Fibreplex is a bond enforcing system that drastically reduces hair breakage during the lightening, lifting and colouring process – by 94%!*
The hair colouring revolution goes from strength to strength! Wella Professionals presents Color.id, for artistic freedom where there are no foils, no bleeding,* and no limits to creativity...
Totally on-trend with the desire for temporary, fashion forward hair colour, Wella Professionals launches Instamatic by Color Touch - is a new Express Colour Service.
Welcome to the new La Biosthétique styling world, featuring Estetica's Product of the Month - New Glossing Spray for red-carpet shine and stunningly chic instant silkiness!
Wella Professionals Blondor FREELIGHTS is the next step in the premium colour services within the Wella Professionals colour portfolio. It has been specifically developed for freehand techniques, a-la Balayage, to create natural looking sun-kissed colour, without foils.
￼Bespoke your blonde this summer with new Aveda Enlightener Blonde Finish Protective Toners, with a specially derived formula that perfects and protects any shade of blonde!
Wella Professionals introduces a breakthrough innovation: Koleston Perfect INNOSENSE - the first ever professional hair colour brand which offers a reduced risk of developing allergy but with full colour performance.