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Instamatic by Color Touch

Tuesday, 06 October 2015 10:40

Totally on-trend with the desire for temporary, fashion forward hair colour, Wella Professionals launches Instamatic by Color Touch - is a new Express Colour Service.

From bold, beginnings evolving into soft, muted tones, pastel shades and bright colours are fast becoming fashion favourites for celebrities and designers alike. Predicting this trend journey, Wella Professionals has launched a Mildly Oxidising Semi-Permanent colour range which is the latest in-salon fashion colour. NEW Instamatic by Color Touch from Wella Professionals provides the epitome of trend-led results that are temporary and gentle to suit your style. Using six Instamatic shades, the fashion-forward service achieves a diffused colour finish with muted shine, guaranteeing perfect professional results from the salon to the street.

 

With the rise of ‘fashion colour’ hair fast becoming a global trend, new shades from dusty pinks to sorbet yellows and coral reds, Wella Professionals range of shades has been inspired from the hair hues across the catwalks. The services are professionally tailored to suit each client’s unique style and it is now even easier 5to unleash creativity, with the choice of six NEW shades;

 

 

Pink Dream for a pastel feminine blush

 

Muted Mauve for a hint of violet colour

 

Jaded Mint for a fresh hue

 

Ocean Storm for a sultry haze

 

Smokey Amethyst for a smouldering tonal effect

 

 

 

Josh Wood, Wella Professionals Global Creative Director, Colour commented: “We’ve seen some great on trend colours being used on celebs, the catwalk and now consumers can create the looks in salons. The Instamatic palette is a collection of soft, diffused and muted tones and allows for unlimited creativity.”

 

 

 

For more information about Instamatic by Color Touch visit www.wella.co.uk

 

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