top news

ESTETICA's choice

Instamatic by Color Touch

Tuesday, 06 October 2015 10:40

Totally on-trend with the desire for temporary, fashion forward hair colour, Wella Professionals launches Instamatic by Color Touch - is a new Express Colour Service.

From bold, beginnings evolving into soft, muted tones, pastel shades and bright colours are fast becoming fashion favourites for celebrities and designers alike. Predicting this trend journey, Wella Professionals has launched a Mildly Oxidising Semi-Permanent colour range which is the latest in-salon fashion colour. NEW Instamatic by Color Touch from Wella Professionals provides the epitome of trend-led results that are temporary and gentle to suit your style. Using six Instamatic shades, the fashion-forward service achieves a diffused colour finish with muted shine, guaranteeing perfect professional results from the salon to the street.

 

With the rise of ‘fashion colour’ hair fast becoming a global trend, new shades from dusty pinks to sorbet yellows and coral reds, Wella Professionals range of shades has been inspired from the hair hues across the catwalks. The services are professionally tailored to suit each client’s unique style and it is now even easier 5to unleash creativity, with the choice of six NEW shades;

 

 

Pink Dream for a pastel feminine blush

 

Muted Mauve for a hint of violet colour

 

Jaded Mint for a fresh hue

 

Ocean Storm for a sultry haze

 

Smokey Amethyst for a smouldering tonal effect

 

 

 

Josh Wood, Wella Professionals Global Creative Director, Colour commented: “We’ve seen some great on trend colours being used on celebs, the catwalk and now consumers can create the looks in salons. The Instamatic palette is a collection of soft, diffused and muted tones and allows for unlimited creativity.”

 

 

 

For more information about Instamatic by Color Touch visit www.wella.co.uk

 

Related items

  • Soft Touch 06 October 2015

    Bright blondes and metallic pastels combine with soft and graceful styling. Rudy Mostarda, Creative Styling Director Wella Professionals Italy, used products from the EIMI range to complete his sumptuous styling effects.

  • TrendVision Award 2019 UK Regional & Ireland Heat Finalists Announced 06 October 2015

    The Photographic judging has now taken place at the UK Regional & Ireland Heats for Wella Professionals' TrendVision Awards - one of the most iconic hair competitions in the hairdressing calendar.

  • Soft Affair 06 October 2015

    The look of the woman who knows how to combine refinement with charisma. This collection by James Academy in partnership with Wella Professionals represents a free spirit with understated elegance.

  • Outline 06 October 2015

    A story made up of weaves and connections, revolving around the concept of the straight line as the basis of an intricate network. Vintage brunette, brown with chrome accents contrast with white and satin blonde.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK