top news

ESTETICA's choice

Extreme Colour Transformations? #YesToCOLOUR #YesToWELLAPLEX

Tuesday, 22 August 2017 09:42

WELLAPLEX is an in-salon service that helps reconstruct inner hair bonds for stronger hair during lightening and colour services whilst ensuring perfect lifting & colour results.

There are several reasons why your typical salon client might take the step of deciding on a bold hair colour transformation. Whatever her motivation it's unlikely to be an impulsive decision – she'll probably already have talked it over with close friends & family and had her confidence boosted by their enthusiasm. Now she's about to broach the subject with the one person whose opinion, she feels, really matters – you, her hair expert! With Wella Professionals' WELLAPLEX you can recommend the most adventurous colour transformations, in complete, 100% confidence and without compromise.

SAY YES TO BOLD, EMPOWERING COLOUR!

With Wella Professionals’ collective of stylists all reporting back that fear of hair damage is the key concern preventing their clients from radically changing their colour, it goes without saying that having the ability to totally reassure them is a really powerful tool. Wella Professionals' WELLAPLEX uses the force of science and technology to be able to give peace-of-mind when it comes to hair damage. It introduces that science with its Opti pH System, an exclusive technology that helps to reconstruct inner hair bonds for stronger hair*. The absolute best partner for Wella Professionals colour products, WELLAPLEX ensures perfect lightening and colour results.

The WELLAPLEX collection consists of 3 new products: No.1: Bond Maker, which helps to create bonds within the hair during lightening or colour services; No.2: Bond Stabilizer further strengthens the bonds, re-balances pH and strengthens the hair structure after chemical treatment; both of these products are used in the salon during a colour service. No.3: Hair Stabilizer is for use at home and helps to keep the hair strong, smooth and soft in between salon visits. The result? Hair stays healthy throughout all stages of the colouring process and the positive effects can be maintained by the client at home.

SOPHIE TURNER: THE BRAND GLOBAL AMBASSADOR

Coty Professional Beauty is delighted to feature Sophie Turner, Wella Professionals Global Ambassador, as the focal point of the new WELLAPLEX campaign. Sophie is the perfect muse for Wella Professionals' creative vision, as she is consistently pushing style boundaries, making fearless and bold hair colour transformations. She inspires not only her fans but the larger community of beauty professionals. Wella Professionals Global Artist, Sonya Dove, collaborated with Christian Wood, Wella Professionals Celebrity Stylist Ambassador, to achieve a modern, youthful style for the campaign. “I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” commented Sophie. “Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.”

Get all the latest news from Wella Professionals by following @WellaPro on Twitter, @WellaHairUK on Instagram and www.facebook.com/WellaProfessionals

 

* vs. without WELLAPLEX

 

 

Related items

  • Cosmoprof Awards: Honouring the Most Innovative Companies 22 August 2017

    Cosmoprof Asia 2017, the most important exhibition in the Asia-Pacific region for trends and innovations from the world of hair and beauty, proudly presents the inaugural Cosmoprof Awards specially designed to recognise the most innovative products.

  • Beautiful People 22 August 2017

    This CoCre8 collection is a combination of classic shape, form and colouring with a twist. Taking the mega-trend of vibrant colours and undercuts into a more “trend relevant” way of modernised hair cutting and hair colouring for a sophisticated market place.

  • Vernissage Alter Ego Italy: The Neverland Collection 22 August 2017

    Two days  dedicated to hair fashion, inspiration and training by Alter Ego, Italy. Over 400 guests from 15 countries including Spain, Poland, Iceland, Ireland, Romania, as well as Korea and the USA, were welcomed to a venue  full of history and charm to preview their new Autumn / Winter 2017- 18 Collection: The Neverland.

  • Retro Glam 22 August 2017

    Inspired by pop icons from the 80s such as Grace Jones, Farrah Fawcett, Chrissie Hynde and Blondie. Compact contours are softened with blending by cool and warm tones from a massive base. This is enhanced by various, fabulous styling techniques.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK