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ESTETICA's choice

Dry Wash & Stay Strong

Thursday, 03 April 2014 11:30

Paul Mitchell introduces two fabulous new speedy styling products that can transform  and reinvogorate a style in just five minutes. They have been researched and developed specifically to compliment our modern lifestyle.



A busy, hectic schedule  can mean that a full-blown shampoo and styling regime is not always an option and in many cases not even necessary. Also worth considering is that with so many people now living an active lifestyle,  gym sessions and regular participation in sports can mean that many people are literally washing the living daylights out of their hair - not to mention the risk of colour fade. There's a solution:  step forward this dandy duo - Dry Wash and Stay Strong! 



An express dry waterless shampoo that instantly leaves the hair looking and feeling freshly washed with a clean scent. Dry Wash revives lifeless hair while extending the lifespan of the style by several days. It can also help extend prolong the life of hair colour, as less washing means less fade. Its ultra-fine, colourless formula leaves no residue and is ideal for all hair types and colours. Dry Wash also has the unique ability to absorb excess oils from the hair, adding fullness and texture where it's needed the most - right down in the root area. It's also the perfect solution for a quick-fix freshen-up during the day- especially good after breaking into a sweat at the gym, it's keep hair smelling great. And that subtle fragrance is totally unisex - so don't forget that men love Dry Wash for added volume and to help with today's on-trend grooming techniques. 



This express dry strong hold hairspray offers the ultimate style support while remaining completely workable. Its weightless, ultra-dry formula provides maximum control and volume. Humidity-resistant ingredients are essential in helping to combat troublesome frizz and flyaways, which are always an inevitable characteristic of the British climate!  Stay Strong's unique mist spray dries instantly on contact and leaves a touchable hold that's never wet or sticky. It can be used as a working spray to achieve a little or maximum volume and finish and is also the perfect product for ensuring buildable hold, as it can be layered during styling for increased memory and a strong, brushable finish.   For retaining curls, simply spray and place the curls before diffusing for a more durable set and a faster drying time. If it's controlled volume you're after,  Stay Strong creates all-day lift, fullness and texture.

  • Paul Mitchell Dry Wash & Stay Strong


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