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Liquid Hair by System Professional

Wednesday, 30 April 2014 10:17

Liquid Hair is back... and you’re loving it! System Professional celebrates its ‘next generation’ and its 40th anniversary.

 

Transform damaged hair with the new Liquid Hair from System Professional. This product earned immediate renown as an effective treatment with incredible repairing power.

 

Instant Success

During its pre-launch phase, the new Liquid Hair treatments were fully-booked and feedback after consumer product testing was also impressive: even on damaged, weak, bleached, coloured and coarse hair, 95% of clients reported that they would recommend the treatment to a friend. Hair professionals were delighted by "fantastic results, even on very damaged hair" and said that they experienced "strong, solid, rebuilt, hydrated, shiny hair after one treatment". And now its back, with the latest scientific advances for an intensive, effective treatment.

 

 

The Science of Transformation

The protein structure in hair can be easily damaged by everyday environmental and chemical factors, such as UV-rays or bleaching, making it necessary to repair and rebuild the weakened hair fibres that cause hair to look dull and make it more vulnerable to breakage and split ends. Liquid Hair's Molecular Hair Refilling technology contains essential amino acids and hydrolyzed keratin to instantly rebuild the damaged hair fibre. It also comes with System Professional’s renowned "Repair, Nourish, Protect" formula, with its unique polymers to help smooth the hair’s surface.

 

 

Specialized in-Salon Care

Liquid Hair can be part of a simple, 15 minute, 3-step regime which benefits hair by reconstructing the hair fibre and reinforcing it for up to 5 washes. All the caring effects of the treatment maximised to the fullest. Begin by enabling your clients to experience the intensity of System Professional Shampoo Relax Massage to calm the scalp while cleansing hair according to each client's needs. After replenishing and refilling the hair fibre with Liquid Hair, conclude the 3-step regime with one of System Professional's tailored leave-in care products.

 

Celebrate!

The new Liquid Hair is part of System Professional's 2014 celebration of four decades of shaping the role of professional hair care. A series of celebratory launches are set to wow clients and inspire hairdressers to transform hair. From new products for men taken straight from the Milan Men’s Fashion Week catwalks, to innovative new treatments targeted to suit each client’s specific needs, there will be a product or treatment for everyone. 


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  • Liquid Hair by System Professional



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