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INNOSENSE by Koleston Perfect

Wednesday, 25 March 2015 12:01

Wella Professionals introduces a breakthrough innovation: Koleston Perfect INNOSENSE - the first ever professional hair colour brand which offers a reduced risk of developing allergy but with full colour performance.

 

Harmonise Without Compromise! This is the message which accompanies Koleston Perfect INNOSENSE: the first ever professional hair colour brand formulated with ME+, a revolutionary new dye molecule which offers a reduced risk of developing allergy* but with full colour performance.

 

So what makes this revolutionary solution so special?  ME+ is a new dye molecule which still contains the molecule part responsible for colour vibrancy, lastingness and coverage, but has a modified shape which reduces the risk of developing allergy* -  So simple, it’s brilliant!

 

Koleston Perfect INNOSENSE offers a journey of discovery into the world of intense colour: it offers the trusted results you would expect from the Koleston Perfect brand: up to 100% coverage and up to 3 levels of lift.  Koleston Perfect INNOSENSE is available in 22 beautiful shades ranging from sophisticated blonde and brunette to bold black or daring red and always leaves hair vibrant and full of vitality.

 

Wella Professionals Global Creative Director, Colour, Josh Wood, is confident that the Koleston Perfect INNOSENSE range will strike a resounding chord with professional colourists across the UK and beyond: “People who colour their hair are increasingly aware of product ingredients and are conscious of the choices they make. Koleston Perfect INNOSENSE offers them the same perfect results they would expect from the brand but with a reduced risk of developing allergy*.”


Leading dermatologist Dr Bianca Piraccini from the University of Bologna, Italy, commented on the pioneering technology: “ME+ represents an important step in reducing risk of developing allergy* in hair colour formulation and a significant milestone in hair care.”

 

* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration. Strictly follow safety instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour.ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect INNOSENSE brand.

 

Get ready of the age of INNOSENSE!

 

www.wellaprofessionals.co.uk 



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