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Colour Liberation from Color.id

Friday, 03 July 2015 10:19

The hair colouring revolution goes from strength to strength!  Wella Professionals presents Color.id, for artistic freedom where there are no foils, no bleeding,* and no limits to creativity...

The creative forces at Wella Professionals have masterminded the most impressive and breakthrough technology in hair colour yet. The collection of experts, comprising of scientists, trend leaders, colourists and artists, came together to co-create the perfect product for the hair colour industry. Focussing on service innovation, the liberation of color creation and the re-discovery of color passion, Wella Professionals brings you Color.id.

Unleash your Artistic Passion

For the first time ever, the process of colouring has been turned upside down. Forget the traditional, conventional techniques with the constraints of foils and the complex and lengthy process of blending – new Color.id has the answer. Now you can break through the barriers of process and rediscover your passion for colour creation all over again. For the first time ever you can place colour next to color with no foils and no bleeding.*  

As a colourist, you can now follow your intuition and set your artistic character free to create your most beautiful masterpiece yet. The possibilities are as limitless as your imagination, ambition and creativity with Color.id. 

Limitless Results & a Whole New Experience

Clients are results driven and being able to create limitless multi-tonal colour results is now even easier than before with new Color.id. By banishing the constraints of foils, you can create harmonious colour that is perfectly blended even with contrasting tones* to give a new colour identity to each of your clients. You will be able to create bespoke results with a multitude of hues. Wella Professionals is driven by enabling colourists to create beautiful results and as a colour expert, it knows what success looks like, and Color.id is it. 98% of clients who had a Color.id service claimed they would come back for it again.

“Color.id is a completely new way of colouring hair in salons, stylists will experience a real ease and freedom that truly liberates creativity, it’s a real breakthrough in process innovation.”  Josh Wood, Global Colour Director, Wella

So to unleash your passion for artistry get creative with new Color.id from Wella Professionals.


www.wella.co.uk/professional/en-UK/home

 

* Shades up to 3 levels of depth apart. Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes

** Based on consumer survey carried out in salons in Germany and the US with 63 respondents in 2012.

  • Colour Liberation from Color.id by Wella Professionals



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