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Video Alert: DKNY's Downtown-Chic Bound-Braid by Wella Professionals

Wednesday, 06 April 2016 13:47


Learn how to recreate the downtown-chic bound-braid in this hair tutorial, straight off the runways of NYFW! 


Eugene Souleiman brought a range of NYC-inspired looks featuring half-up, loose buns, side and high ponytails, rough waves and of course the cool new wrapped braid technique. The show was a youthful, loud expression of what it means to be a woman in New York today – individual, diverse, and bold.

Eugene used the following products to style the look:

EIMI Sugar Lift

EIMI Stay Essential

Discover the EIMI range used to create the look: CLICK HERE  

For full recaps of the fashion week shows styled by Wella, check out Wella’s blog: CLICK HERE  

Want to see more amazing looks? Check out Wella Professionals’ Instagram or subscribe to the Wella Professionals YouTube Channel where you’ll find a new how-to video every week!

To get the products, contact a Wella Sales representative or check out WELLASTORE.COM for some online shopping!

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