top news


Video Alert: DKNY's Downtown-Chic Bound-Braid by Wella Professionals

Wednesday, 06 April 2016 13:47


Learn how to recreate the downtown-chic bound-braid in this hair tutorial, straight off the runways of NYFW! 


Eugene Souleiman brought a range of NYC-inspired looks featuring half-up, loose buns, side and high ponytails, rough waves and of course the cool new wrapped braid technique. The show was a youthful, loud expression of what it means to be a woman in New York today – individual, diverse, and bold.

Eugene used the following products to style the look:

EIMI Sugar Lift

EIMI Stay Essential

Discover the EIMI range used to create the look: CLICK HERE  

For full recaps of the fashion week shows styled by Wella, check out Wella’s blog: CLICK HERE  

Want to see more amazing looks? Check out Wella Professionals’ Instagram or subscribe to the Wella Professionals YouTube Channel where you’ll find a new how-to video every week!

To get the products, contact a Wella Sales representative or check out WELLASTORE.COM for some online shopping!

Related items

  • Invigo Sun by Wella Professionals 06 April 2016

    Wella Professionals' Invigo Sun products have been researched and developed specifically to protect our hair in the same way as we protect our skin.

  • Wella Business Network Live 2019 06 April 2016

    More than 200 guests gathered in the beautiful surroundings of the Belfry Hotel & Resort, which once more provided the backdrop for this much-loved industry event – providing a perfect balance of serious business motivation, networking and inspiration.

  • The Power of Colour 06 April 2016

    The Power of Colour by Gleiton Pedro is a collection that clearly conveys how hair colour comes to the fore  when applied in context with clothing, accessories, make-up and background. The pastel balayage beautifully complements classic looks that never go out of style.

  • TrendVision Award 2019 UK Regional Winners 06 April 2016

    UK Regional Winners at Wella Professionals' TrendVision Award 2019 were announced at the recent #WellaCreativeRemix event which toured the country with stop-offs in Glasgow, Manchester, London and Nottingham.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script