top news


Video Alert: Beach Waves Hair How-To by Wella Professionals

Tuesday, 14 June 2016 09:49


 Learn to get summer-ready beach waves every time with this hair tutorial. Wella Professionals Global Creative Artist Renya Xydis brings you step by step through the perfect hairstyle for wavy hair, a look that brings tousled locks together with beachy texture in a look that's the perfect style in the city and at the shore.



The styling of this look is available in UNDER 30 MINUTES at the EIMI Dry Bar! CHECK IT OUT HERE    


– Apply EIMI Perfect Me as a cutting lotion to smoothen hair. Create a profile section and cut one length square to keep a thicker texture.

– At the front, take the hair forward and razor-cut to create gentle layers.


–Create a triangle section around the crown to midway behind ears. Apply ILLUMINA COLOR 7/ + COLOR TOUCH emulsion 4% at the roots and create a "stretched roots" effect starting from the back section. This will create a shadow effect at the root area.

– Work with Blondor Freelights + Freelights Developer 9% using a freehand technique and create a 'bulk' effect starting at the nape.

– Twist the first half of the back section and fine tune the application. Keep going towards the occipital.

– Work the front section with the same technique by over-directing the hair to create more texture.


– Prep the texture with EIMI Root Shoot, Ocean Spritz and Perfect Me.

– Start to dry all the roots by using the EIMI Dry Bar fast blow-dry technique, with a Wella Sahira hairdryer and a paddle brush. Once the roots are dry start drying the lengths.

– Set the hair with a Wella Pro Curl conical curler + alternate with a Pro Curl curler. Alternating the size and shapes of the curls gives a more undone and natural look.

– Finish off the look with your fingers and add some EIMI Ocean Spritz for that final beachy texture.


Discover the EIMI range: CHECK IT OUT HERE  


Want to see more amazing looks? Check out Wella Instagram  or subscribe to the Wella Professionals YouTube Channel where you’ll find a new how-to video every week!

Related items

  • 2120: One Century From Now 14 June 2016

    Hair looks opening a window into an organic, sustainable future by Gianluca Grechi. Essential lines  define light texture with shades inspired by the earth, sand and minerals.

  • Alchemy 14 June 2016

    The AW19/20 collection by Giorgio Parrivecchio is inspired by alchemy: a perfect blend of feelings and affinities. Naturalness hair heralds a nostalgic return to what is often referred to as "vintage", with warm shades and soft flowing textures.

  • UK Features Heavily Among 2020 International Hairdressing Awards 2020 Finalists 14 June 2016

    The 15 finalists of the five categories, chosen by a renowned panel of judges, come from 7 countries: Australia, Canada, Malaysia, Netherlands, New Zealand, Spain, and the United Kingdom, with no fewer than SEVEN originating in the UK!

  • Video: Great Lengths Colours of 2019 – Salt & Pepper 14 June 2016

    Great Lengths reveals Salt & Pepper - the 4th and final instalment of its Colours of 2019 campaign. In collaboration with award-winning hairdressing icon Robert Eaton and the Russell Eaton group, the hair extension brand has created a series of looks that incorporate current trends and use the new shades that have been launched throughout 2019.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script