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Video Alert: 'How to' Cream & Sugar Blonde by Joico

Tuesday, 18 September 2018 09:44


When LA celebrity colourist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients -- something sweet, shining, and sophisticated -- he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights.

This nourishing superpower brings out the dimension of Denis's blended shadow-root technique, sealing in moisture, softness, and shine for up to 30 shampoos. Watch the blonde come to life!



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