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When LA celebrity colourist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients -- something sweet, shining, and sophisticated -- he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights.

Pravana challenged Hannah Edelman @hannahthepainter to the ultimate task: use all 34 locked-in, Pastels, Neons and Vivids shades that make up the ChromaSilk Vivids family in one look! Don't miss out!

Don't miss this fascinating hair transformation by the amazing Guy Tang – with his uninhibited personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties, all wishing to colour like him!

Check out this outstanding video tutorial by the amazing Guy Tang – with his uninhibited personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties, all wishing to colour like him!

Check out this outstanding video tutorial by the amazing Guy Tang – with his uninhibited personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties - all wanting to colour like him!

When blonde meets grey, it's not a good day… unless you create a perfect, natural, elegant-looking solution, like Joico's brand-newBoulevard Blonde technique.

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